Who We Are

Equipping Women to Rise—In Purpose, Power, and Wholeness.
Our Vision
Our vision is to help women discover their purpose, overcome obstacles, and maximize their potential through programs, mentorship, and economic mobility services that promote holistic well-being among women with families. Programs and services include: Legacy building, Healthy Relationships, Wellness/Self-Care, Self-Esteem and Confidence Building, Awareness and Recognition, Entrepreneurship Resources and Training, Spiritual Development and Nurturing.
Education
Providing knowledge, mentorship, and skills for lifelong success.
Empowerment
Boosting confidence and leadership through personal development.
Economics
Building financial strength through smart money habits and wealth strategies.
Enlightenment
Promoting balance, healing, and purpose-driven living.
Entrepreneurship
Turning purpose into profit with tools to launch and grow businesses.
e5 Program Pillars
Our programs are rooted in five foundational pillars: Education, Empowerment, Enrichment, Economics, and Entrepreneurship, designed to help women THRIVE personally and professionally. Through signature events, mentorship, and development opportunities, we equip women and families to walk boldly in their purpose and power.
Our Programs
Education & Economics
We help build sustainable success through workshops, resources, and financial literacy training. Programs include our annual Purpose 2 Profit economic empowerment event, financial coaching, and strategic partnership referrals that connect participants to essential services and growth opportunities.
Empowerment & Enrichment
We cultivate personal transformation immersive experiences like retreats, one-on-one mentoring, relationship-building sessions, and cultural exposure events. Our signature offerings include the PamperHER Pre-Mother’s Day Empowerment, Women’s Restoration Retreat, and Mother-Daughter Etiquette Tea.
Entrepreneurship
We support aspiring and established entrepreneurs through hands-on coaching, training, and strategic resources. We help by providing tools and referrals to help women grow, launch, and lead with confidence. Core offerings include coaching sessions, courses, and access to business development tracks and conferences.

Founded in 2018 by Kisha McDaniel, Purposed Pursuit was born from a deeply personal journey of resilience. As a single mother overcoming obstacles and turning pain into purpose, Kisha envisioned a space where women could be SEEN: Strengthened, Encouraged, Empowered, and Nurtured to rise above life’s challenges. What began as a small wellness retreat with just 13 women has grown into a dynamic nonprofit organization reaching women and families across our community.
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Today, Purposed Pursuit equips women, whom we call “life-givers”, with the support, tools, and community they need to thrive in every area of life. Our mission is anchored in five powerful pillars: Empowerment, Education, Enlightenment, Economics, and Entrepreneurship. Through these pillars, we offer mentorship, culturally enriching experiences, wellness initiatives, skill-building programs, and economic empowerment resources.
Our work goes beyond services—it’s about transformation. “Empowered women build strong families, and empowered families build thriving communities.”
Whether you're seeking support, a partner in purpose, or a place to invest your heart and resources, we welcome you to join us in this pursuit!